Tracking intelligence
Live fleet and shipment visibility without the spreadsheet lag.
See vehicles, delivery states, route progress, and idle risk in one operator-ready view.
AI-enabled shipper opsTracking, ports, payments, support
Run shipping operations from one intelligent command layer.
BroadCaad Shipper helps logistics teams track movement, manage orders, monitor port transitions, surface exceptions, and coordinate support with a modern AI-informed operating view.
24/7
visibility across dispatch and port activity
1 view
for orders, tracking, analytics, and support
AI alerts
for risk, inactivity, and exceptions
Setup shortcut
Ready to launch or connect your logistics business?
Open a new shipper workspace or send the link to the platform your team already runs.
Platform features
Built for teams that need clearer signals, not more dashboards.
The platform mirrors the real operator environment: movement, handoffs, analytics, finance context, and support response.
Order orchestration
Manage shipment flow from intake to delivery confirmation.
Coordinate order intake, dispatch timing, and milestone changes from one shared workspace.
Port and checkpoint awareness
See port transitions, handoff points, and operational bottlenecks early.
Bring multi-stage movement into view before uncertainty turns into delay or support pressure.
Analytics and payment clarity
Pair movement data with the financial view operators actually need.
Keep wallet activity, payment history, and shipment performance close to the ops layer.
Service design
Implementation support for teams moving real freight.
BroadCaad works best when rollout matches the workflow already on the ground.
01
Bring shipment activity into one surface
Orders, tracking, driver progress, port milestones, and support events live in one view.
02
Use AI cues to spot risk sooner
Spot delays, inactive vehicles, and customer-impacting exceptions before they spread.
03
Act faster with shared operator context
Dispatch, support, finance, and management work from the same shipment truth.
Dispatcher onboarding and workflow setup
We shape views, roles, and monitoring routines around how work already moves.
Shipment exception monitoring
Turn inactivity, route drift, and stalled delivery states into earlier action.
Port-to-delivery coordination
Connect entry, transfer, and final-mile tracking without fragmented handoff updates.
Operator analytics and performance reviews
Run weekly reviews with clearer signal on movement, service quality, and response speed.
Customer outcomes
Operators use BroadCaad with less noise and faster response.
“We stopped chasing updates across calls and chat threads. Now the team sees delivery risk in one place and escalates earlier.”
31% faster exception response
Mariam Ajayi
Operations Lead, Atlas Retail Logistics
“Visibility across tracking, port activity, and payment history changed our day-to-day decisions. It feels like a command center, not another dashboard.”
1 shared view across 4 teams
Daniel Okafor
Head of Distribution, Coastline Supply Chain
“Support stopped reacting blindly because they can now see what operations sees. That alone improved trust and coordination.”
22% reduction in status-related escalations
Ijeoma Bello
Customer Experience Manager, CargoNova
Insights
Practical reads for shipper operators and logistics leads.
Operations intelligence6 min read
Why shipment visibility breaks when delivery volume starts growing
Scaling delivery volume exposes the weak points in status reporting, exception handling, and cross-team communication. The problem is rarely effort. It is operating structure.
Read articleDispatch playbooks5 min read
What dispatch teams should actually watch every day
Daily logistics reviews should center on movement risk, inactive assets, late milestones, and service-impacting exceptions rather than generic reporting totals.
Read articlePort operations7 min read
Port visibility is now part of the customer experience
Customers feel port delays long before final-mile delivery begins. If shipper teams cannot explain where cargo is stalled, support pressure rises and trust drops quickly.
Read articleContact the ops team
Let’s map your current shipping workflow and identify where visibility breaks.
Share the flow you run today and we will focus the next conversation on the clearest operational gaps.
info@broadcaad.com
+234 816 296 8926
Lagos-based team supporting modern shipper operations